This gorgeous boutique hotel sits directly opposite the ruins of the West Pier and the promenade that runs all the way from Brighton to Hove. Recently opened in November 2024, as well as having great sea views, it’s in the heart of the city centre, making it the perfect location to access all the venues, galleries, restaurants and bars that Brighton offers.

The décor combines modern luxury with vintage finds, drawing on the Victorian and Georgian architecture of the building and the surrounding area, which contrasts with carefully chosen local art

There’s a stunning bar serving unique cocktails, along with an outdoor area for when the sun shines, and a 24-hour free pantry for when the munchies strike. Dogs are welcome and, although the hotel has a very grown-up vibe, so are children, who are provided with their own tipi. 

The architecture combines Georgian and Victorian styles. No. 124, Brighton
The architecture combines Georgian and Victorian styles. No. 124, Brighton

WHAT ARE THE ROOMS LIKE?
All of the 32 rooms have Sealy Derwent mattresses and 200-thread-count cotton linen. There are coffee machines with compostable pods, kettles and teas, sparking water, and lovely Wildsmith toiletries. There is also a turntable in every room, with a library of records to choose from downstairs. 

BEST SEA VIEW?
There are sunset sea views to be had from many of the rooms, and the Lookout Suites have floor-to-ceiling windows and a private balcony overlooking the pebble beach and watery horizon. The best suite, The Hideout, has sea views, plus its own private entrance to the hotel and a private courtyard with a hot tub, along with a living room. 

A cosy guestroom at No. 124, Brighton
A cosy guestroom at No. 124, Brighton

HOW ABOUT THE FOOD?
The Ground Floor offers delicious food in a series of stylish spaces: on the terrace when the weather permits, in the indoor winter garden courtyard, and also in the lounge and games room. The house menu offers small plates including wood-fired prawns, crispy squid, and smoked salmon and cream cheese paté served with seaweed crisp breads (from £9 each). You can also treat yourself to
a dozen freshly shucked British oysters (£42) or a lobster roll (£25).

ANY LUXURIOUS TOUCHES?
The hotel already feels sumptuous, with beautiful fixtures and fittings and carefully chosen textiles and art throughout – however, in 2025, it will be adding its own spa area, and guests will be able to book onsite treatments during their stay. Guests can order breakfast in bed, and I highly recommend doing this. The Morning Menu is superb and includes shakshuka and a chia seed, mango and coconut pot.

Bathrooms feature fluted glass and antiqued brass at No. 124, Brighton
Bathrooms feature fluted glass and antiqued brass at No. 124, Brighton

WHAT WILL IT COST?
Prices vary according to availability and timing, and are much higher on the weekends, when there is more demand. However, between Mondays and Wednesdays, rooms can be under £150 a night. Check the website for more details.

HOW DO I BOOK?
Call 01273 916779 or visit guesthousehotels.co.uk/no-124-kingsroad-brighton.